ITS PURPLE URKLE ARCHIVE
Cover Photo: CBS Photo Archive (Getty Images) Vaccinated: The Guide to All the Fantastic and Foul Things You Can Do Mandatory style: Your Triumphant Return to Society With juicy grape and berry flavors dominating the skunk notes, the whole line promises to be tastier than a Dominoes/Slurpee night at the A/V Club. Who knew super nerds could get you super high? Catch all the vibes with this ’90s inspired purple trip below. The collection will be sold as eighths, vape pens with proprietary live resin pods, and Noodle Doinks – hand-rolled fatties with fusilli pasta as the crutch. Together, they tracked down all the legendary phenotypes to create their purple collection, which hits shelves in California this month (with more locations coming soon). Melshenker didn’t love the idea of a celebrity collab but was convinced after learning that White had been searching for the original strain of Purple Urkle for years, collecting heirloom seeds along the way. He teamed up with 710 Labs founder Brad Melshenker after bonding with the guy over their shared love of weed while being seated next to him on a plane. “It made no sense to me, that no company of significance had claimed this lane, so why not me?” “The thing that always stood out to me was there’s no clear brand leader for fire purple weed,” White said.
With so many weed brands popping up daily, why was no one focusing on the juicy purple market?
A longtime bud cultivator, White saw a gap in the celebrity cannabis market.
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